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Whether your wedding style is classic and traditional or bold and dramatic — it all starts with how your wedding gown makes you feel. And nothing feels like an Allure.

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Allure 2956

This slim-fitting, sleeveless lace gown is both striking and flattering.

Allure 3000T

This strapless, classic gown is elevated by a chic detachable train.

Allure 3013

Softly clinging fabric is paired with an eye-catching neckline and open back in this truly glamorous look.

Allure 9374
Allure 9374

Allure Wedding Gown 9374

A simple wedding dress silhouette like this one allows for plenty of gorgeous accessories.
Fabric: Lace
Sizes: 2 – 32
Colors: White, Ivory, Champagne/Ivory, Baby Pink/Ivory
Allure 9408
Allure 9408

Allure Wedding Gown 9408

The sheer ruffles adorning this gown’s ballgown skirt are both fluid and structured, topped with a floral belt.
Fabric: Organza and English Net
Colors: Champagne/Ivory/Silver, Ivory/Silver, White/Silver
Sizes: 2 – 32

 

Allure 9410

Reminiscent of a vintage sheath silhouette, this gown is ideal for a destination wedding.

Allure 9452
Allure 9452

Allure Bridal Dress 9452

In a more structured take on the slip dress, this strappy lace sheath bridal dress is edged in crystal beading. This Allure bridal wedding dress is perfect for any wedding
FABRIC: Charmeuse, Tulle, English Net, Lace
COLORS: Antique/Ivory/Silver, Ivory/Silver, White/Silver
SIZES: 2 – 32
Allure 9461
Allure 9461

Vintage Wedding Dress Allure 9461

This elegant bridal dress has a dropped waistline and open back making an sophisticated vintage statement in this A-line tulle gown.
Fabric: Charemuse, Tulle, English Net, Sparkle Tulle, Beaded Embroidery
Colors: Antique/Ivory/Nude/Silver, Ivory/Silver, White/Silver
Sizes: 2 – 32
Allure 9464
Allure 9464

Allure Bridal Dress 9464

Highlight the texture of our unique lace in this simple sleeveless wedding gown, featuring illusion detailing along the back.
Fabric: Charmeuse, English Net, Lace
Colors: Antique/Ivory/Nude, Antique/Ivory, Ivory/Nude, Ivory
Sizes: 2 – 32
Allure 9472
Allure 9472
This ultra-flattering Allure bridal gown features illusion lace sleeves and a classic scooped back.
FABRIC: Charmese, English Net, Lace
COLORS: Gold/Ivory/Nude, Gold/Ivory, Ivory, White
SIZES: 2 – 32
Allure 9473
Allure 9473

Allure Bridal Gown 9473

The focal point of this gorgeous mikado ballgown is the illusion back, covered in lace appliques.
Colors: Ivory/Nude, Ivory
Sizes: 2 – 32
Fabric: Mikado, Beaded Embroidery
Allure 9475
Allure 9475

Allure Bridal Gown 9475

This Allure bridal gown has multiple delicate textures, accented with shimmering beadwork, add subtle charm to this timeless ballgown.
FABRIC: Lace, English Net
COLORS: Ivory
SIZES: 2 – 32
Allure wedding gown 8800

This 2 piece gown features a charmeuse slip and lace Applique overlay adorned with embroidery and crystals.

Couture C453
Couture C453

Allure Couture Bridal Gown

This chic strapless gown features crosshatched embroidery, lace and subtly sparkling beadwork.

FABRIC: Charmeuse, English Net, Lace, Beaded Embroidery
COLORS: Champagne/Ivory/Silver, Ivory/Silver, White/Silver
SIZES: 2-32
PICTURED IN: Champagne/Ivory/Silver
Madison James MJ363
Madison James MJ363

Madison James Bridal Gown MJ363

Showcasing an elegant simplicity, this A-line gown’s beauty lies in its textured lace.
Fabric: Charmeuse, Organza, Tulle, English Net, Lace
Colors: Gold/Ivory/Silver, Ivory/Silver, White/Silver
Sizes: 2-32
Romance 3000

Allure Romance Collection Bridal Gown 3000

This strapless, classic wedding gown is elevated by a chic detachable train.
Fabric: Mikado
Colors: Ivory
Sizes: 2-32
Pictured In: Ivory
Romance 3035
Romance 3035

Allure Romance Collection Bridal Gown 3053

Lace applique roses compose the bodice of this classic tulle ballgown.
Fabric: Tulle, English Net, Lace
Colors: Baby Pink/Ivory/Silver, Ivory/Silver, White/Silver
Sizes: 2-32
Pictured In: Baby Pink/Ivory/Silver
Women W370
Women W370

Allure Women Collection Wedding Gown W370

The A-line silhouette and elegant lace ensures a timeless bridal look.
Fabric: Lace and Satin
Colors: White, Ivory, Lt Gold/Ivory
Sizes: 14W – 32W
Pictured In: Lt. Gold/Ivory
Women W400
Women W400

Allure Women Collection Bridal Gown W400

In a more structured take on the slip dress, this strappy lace gown is edged in crystal beading.
Fabric: Satin, Organza, English Net, Lace
Colors: Gold/Ivory/Silver, Ivory/Silver, White/Silver
Sizes: 14W-32W
Pictured In: Gold/Ivory/Silver
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